As we're sure you are aware, Rolls-Royce is a very renowned British luxury car manufacturing company that was founded in 1904 by the partnership of Charles Rolls and Henry Royce. The company quickly became a huge success and they have managed to gain quite a reputation in the automobile industry over the years, which even led to them developing aero-engines during the First World War.Recently, Rolls-Royce has once again upped the ante in terms of luxury. At the Concorso d'Eleganza Villa d'Este in Milan, Italy, they unveiled their latest crown jewel. The Sweptail, a car which costs a near whopping £10 million. This luxury, one of a kind car has now been crowned the most expensive new car in the world, dethroning the Lamborghini Veneno Roadster by a margin of nearly 300%.This Sweptail is entirely unique, commissioned by one anonymous buyer and created by hand. Resting on a Phantom Coupé platform, this piece of automobile excellence was designed to mimic the style of the 1920s. Truly an accomplishment.Check out the video above to see this deluxe car for yourself!