At the end of 2019, Netflix started trialling a new price plan in Malaysia, India and Indonesia that is half of what customers would normally pay, and it could soon be coming to the UK.
Netflix's new subscription option comes with a catch, it is available exclusively as a mobile-only subscription. The subscription was trialled in Malaysia, India and Indonesia as many people in these countries own smartphones but don't necessarily own a television, a phenomenon which is becoming increasingly popular in western countries also.
With the constant evolvement of technology and fast-paced lives, many people no longer opt to own televisions and instead, watch their favourite films and programmes on their laptops and phones. This mobile subscription would allow a cheaper option for those who watch Netflix on the way home in the metro.
In 2018 Netflix revealed that even with laptops and smartphones that 70% of viewing still happens on TV. The popularity of television viewing may put users off of a mobile plan, however, the low, low price point of £2.99 would be great as compensation.
If the trials are a success it could mean that the subscription plan is released worldwide and UK viewers could reap the benefits of a half-priced Netflix account- and who knows if you go in on it with a friend you could make it even cheaper!