Netflix's new subscription option comes with a catch, it is available exclusively as a mobile-only subscription. The subscription was trialled in Malaysia, India and Indonesia as many people in these countries own smartphones but don't necessarily own a television, a phenomenon which is becoming increasingly popular in western countries also.
With the constant evolvement of technology and fast-paced lives, many people no longer opt to own televisions and instead, watch their favourite films and programmes on their laptops and phones. This mobile subscription would allow a cheaper option for those who watch Netflix on the way home in the metro.
In 2018 Netflix revealed that even with laptops and smartphones that 70% of viewing still happens on TV. The popularity of television viewing may put users off of a mobile plan, however, the low, low price point of £2.99 would be great as compensation.
If the trials are a success it could mean that the subscription plan is released worldwide and UK viewers could reap the benefits of a half-priced Netflix account- and who knows if you go in on it with a friend you could make it even cheaper!