Published on 01/01/2019 at 09:00 by the editors
The Secret Meanings Behind The World's Most Famous Logos
1/ 12
The Pepsi logo cost $1 million to create. The company designed it with the golden ratio in mind, believing this proportion is the most aesthetically pleasing.
2/ 12
The siren of Starbucks was originally a tribute to Melusine, a figure of European folklore. The logo was changed due to censorship reasons.
3/ 12
The Nike logo cost a mere $35 and was created by student Carolyn Davidson. Nike is actually a reference to the Greek goddess of victory.
4/ 12
The “P” in the Pinterest logo is designed to resemble a pin! Obvious now once it’s pointed out, right?
5/ 12
The newest Uber logo symbolises atoms and bits, of which the digital world is composed.
6/ 12
The colours on the BMW logo are actually... the colours on the Bavarian flag. Dead simple.
7/ 12
Why a crocodile? Tennis player René Lacoste had bet he would buy a certain crocodile skin bag should he win an upcoming match. He lost the match, but found a name and logo for his brand.
8/ 12
Of course the “M” stands for McDonald’s... but rumour has it their shape is supposed to somewhat evoke the thought of breasts. Cheeky.
9/ 12
The Android logo is inspired by another very famous symbol... the ones you’d find on restroom doors!
10/ 12
All those letters together on the Wikipedia logo signify the word “word”. Why the missing puzzle piece? Because Wikipedia will never be complete.
11/ 12
The Ferrari horse? That’s not a reference to the vehicle’s power, but rather a tribute to pilot Francesco Baracca who had a horse emblazoned on his plane.
12/ 12
Ever wonder why there’s a bite taken out of Apple? The creator did this to ensure it’s not confused with any other fruit!
On the same theme
Next article
