The presentation was a big show, in good old American fashion, however, it didn't exactly go as planned for Elon Musk, the CEO of Tesla.
The car, which was nicknamed Cybertruck, was inspired by Blade Runner, Ridley Scott's science fiction film. In fact, Elon Musk had promised Tesla fans a 'futuristic-like cyberpunk, Blade Runner pickup truck.'
The stunning video presentation introduced the car as an ultra-durable vehicle that could withstand sledgehammers and bullets.
'Franz throws steel ball at Cybertruck window right before launch. Guess we have some improvements to make before production haha.' Twitter - @elonmusk
At any rate, the smashed glass was just one moment in an event which gave viewers plenty to talk about without the on-stage mishaps. The divisive design and impressive specs of the Cybertruck have caught the world’s attention, and since the unveiling Musk has been drip-feeding bits of information on Twitter to keep people engaged.
But, as it turns out, the car isn't so "bulletproof" after all. During the live presentation, Elon threw a metal ball at the window and, much to the surprise of the attendees, smashed the window.
"Oh my f * cking god. Well, maybe that was a little too hard. We'll just fix it in post," the millionaire said, as the crowd laughed.
You can check out this epic fail in the video.