He decided to carry all the waste he was going to produce in a month. And for that challenge to take on its full meaning, during this period, he resolved to consume the same amount as an average American. In the United States, a person produces an average of 2kg of waste a day. His message has certainly made an impact since his video has been shared more than 12,000 times. Rob has also created the #Trashme hastag to discuss his experience.