While brainstorming ideas Lucky Devil Lounge owner Shon Boulden decided to focus on its other source of income, food. The club is equipped with a full kitchen and staff who know a thing or two about preparing good grub.
Initially, the club started offering drive-thru pick up service, where patrons who were picking up their food were able to quite literally drive-thru a makeshift 'club' just outside the actual club. Dancers were inside on stages dancing to booming music while patrons could pass through with their cars and watch the dancers perform.
Soon after Shon was starting to think up other ways he and his staff earn more money while still not being able to open the club. That's when he decided to throw a suggestion on Facebook to see how the clubs loyal followers would react to dancers delivering food to their doorsteps:
I originally did it at first as a joke and it got 150 shares on Facebook—like nothing we've ever had before. So I was like, 'Well shit, why don't we just try to do this?
Thus, Boober Eats was born. Operating just like any other restaurant would when it comes to food delivery, the only notable difference comes when your meal is hand-delivered to you by two severely underdressed women.
While remaining a safe distance from the customer they'll even do a dance and pose for a picture or two before moving on to their next delivery. Even the bouncers have been given work as on-site security and drivers, while the bartenders stay at the club to answer calls and tend to the club's social media pages. At the end of the day, all the tips are pooled together and split amongst the staff. According to Shon, everyone is making just above minimum wage.
Boober eats no more...
It seems such a clever name was too good to be true when the Lucky Devil Lounge received a cease and desist order from Uber regarding the use of the name Boober Eats when it came to advertising and their social media pages citing that the name was infringing on copyright laws because it rhymed with Uber and used the same font on its marketing materials. While they could fight the dispute, Shon in an interview with Willamatte Week explained that it just wasn't worth the hassle:
We're doing this for our employees, and we're doing it for minimum wage, we're not making a whole lot of money. I'm pretty sure Uber is a billion-dollar corporation, and we're Lucky Devil Lounge. As much as I would love to fight this, I need to roll up my sleeves and take my slap on the wrist.
After a quick re-brand, they decided on a perfectly apt name: Lucky Devil Eats and it hasn't stopped their loyal patrons from ordering and providing support to the club and it's dancers.
There is a $30.00 surcharge to order delivery that gets split amongst the drivers and the delivery girls. Act now and get 50% off your first order!
Nah, we're only kidding... but how fast did you reach just for your phone?