On Tuesday Weetabix, our beloved national breakfast brand hit up Twitter with a disturbing recommendation, serving it with Baked Beans.
Weetabix and Baked Beans?
Taking to Twitter the brand announced:
Why should bread have all the fun, when there’s Weetabix? Serving up @HeinzUK Beanz on bix for breakfast with a twist.
Within just a few hours the heinous post reached over 100,000 likes as brands and breakfast lovers alike reacted with absolute disgust. The Greater Manchester Police even chimed in, stating they’d launched an investigation into the incident:
We’ve bean looking into this after a number of complaints today. Due to its serious nature, we’ve passed it over to our major incident team who deals with cereal killers!
Meanwhile, the West Yorkshire Police urged people not to come to them with this abomination of a dish stating:
Even though this is criminal, please don't ring us to report it.
The US Embassy revealed they were also taken aback, stating that this was ‘not the [US-UK] collaboration we were hoping for.’ In reference to the American TikToker who shocked Brits last year, the British Embassy replied:
Strong opinion from the nation that makes tea in a microwave.
However, what was perhaps the most hilarious reaction of them all was actually one from Pfizer who commented:
Haven’t our scientists worked hard enough, without having to come up with an antidote to this?
The House of Commons chimes in
Kettering MP Philip Hollobone thought so much of the Baked Beans x Weetabix idea that he even decided to bring the debate to the House of Commons. He introduced the topic saying:
One of the debates that has been dividing the nation this week, perhaps even more divisive than Brexit, is whether having Weetabix with baked beans is an attractive serving suggestion for a healthy meal.
Now, we all need a little light relief in these difficult times, so may we have a debate on breakfast cereals and their contribution to a healthy diet so that we can all arrive at the shared position that with whatever it is served, Weetabix is a great British breakfast cereal fully worthy of promotion?
However, it seems that not liking beans is a requirement to get into politics. Commons Leader Jacob Rees-Mogg revealed:
My personal preference if I were to eat Weetabix, is not with baked beans – which I’ve always thought are absolutely disgusting.
Mr Rees-Mogg on the other hand disclosed that he prefers his Weetabix served with hot milk and brown sugar.
It’s a no from us
While one might challenge their mates once or twice to eat a bit of Weetabix slathered with marmite (yuck, we know), it is safe to say that Weetabix is not a bread replacement, it’s abreakfast cereal.
Sure feel free to add some fresh fruit, nuts or yoghurt to your cereal, hell, you can even heat the milk up if you’re so inclined. But you’d never put Baked Beans on your Rice Crispies, so why would you do it to your Weetabix?