It must be said that celebrities set the tone: Kate Moss, Mariah Carey, and Kylie Minogue all have a lover who's much younger than they are, and they aren't ashamed of it! An American study recently found that one-third of women between the ages of 40 and 69 go out with men who are at least ten years younger than them.These women feel younger, more desirable. They are looking for a youth mirror. It is also a way for them to reverse the trend and finally dominate men by their age, their experience and often their income. For some, it is also a way to make a clean sweep of the past and forget a painful divorce.Before, there was the "sugar daddy," who spoiled younger women... Now, we have "sugar mamas"!