The impact of the coronavirus on the sex industry

In 2020, the spread of the coronavirus had a direct impact on the economy. The sex industry was no exception to the rule.

When all else fails, keep making love to each other and yourself. At least, that's what the COVID-19 pandemic has taught us.

Some people stocked up on food and hygiene products, others stockpiled on condoms! Indeed, according to several studies, couples anticipated the quarantine ahead. And it's a good thing they did!

In 2020, sales of sex toys were higher than in previous years. The Womanizer brand recorded figures that are much higher than in 2019: an increase of 50% compared to original forecasts. According to the figures, the countries where the sales of sex toys has increased coincide with where there have been the main outbreaks of the coronavirus. Indeed, for the period from the 1st of January to the 6th of March 2020, Womanizer recorded 60% higher sales in Italy, 40% in France and 71% in Hong Kong.

When the porn industry gets inspired by the coronavirus

Media outlets Vice and the Huffington Post have indicated thatthe keyword 'coronavirus' is on the rise on the Pornhub website, and videos are increasingly including actors wearing surgical masks... Whatever tickles your fancy, I guess.

And while the coronavirus is inspiring the porn industry, and has an impact on the sale of sex toys and condoms, the pandemic has also had a big impact on the dating world. Studies show, for example, that dating app users are more and more looking for love, rather than a quick hookup.

For more info, check out the video above.

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